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401 W. Kennedy Blvd.
Tampa, FL 33606-13490
(813) 253-3333
1999 Amherst College, B. A.
2004 Columbia University, MBA
2017 University of South Florida, Ph.D.
Principles of Marketing
Promotion and Branding Strategies
Lisa Monahan's teaching and research interests draw largely from her industry experience and explore branding, advertising and consumer product returns.
Prior to embarking on aÌýcareer in academia, she spent nearly 15 years working in industry in her hometown of New York City where she held marketing positions at firms such as Unilever, Citibank, HartzÌýMountain and HanesBrands (Maidenform). She began her career as an advertising executive at J. WalterÌýThompson, New York.
Her work has been published in theÌýJournal of Advertising,Ìý³Ù³ó±ð Journal of Business Research, the Journal of Consumer MarketingÌýand the Journal of Product & Brand Management, among others.Ìý