Contact us
401 W. Kennedy Blvd.
Tampa, FL 33606-13490
(813) 253-3333
Meet Lisa
Associate Professor, Marketing
Education
1999 Amherst College, B. A.
2004 Columbia University, MBA
2017 University of South Florida, Ph.D.
Courses Taught
Principles of Marketing
Promotion and Branding Strategies
Career Specialties
Lisa Monahan's teaching and research interests draw largely from her industry experience and explore branding, advertising and consumer product returns.
Professional and Community Activities
Prior to embarking on aÌýcareer in academia, she spent nearly 15 years working in industry in her hometown of New York City where she held marketing positions at firms such as Unilever, Citibank, HartzÌýMountain and HanesBrands (Maidenform). She began her career as an advertising executive at J. WalterÌýThompson, New York.
Her work has been published in theÌýJournal of Advertising,Ìý³Ù³ó±ð Journal of Business Research, the Journal of Consumer MarketingÌýand the Journal of Product & Brand Management, among others.Ìý
Honors and Awards
- Walter Thompson Professional Development Program, advertising agency competition winner (2000)
- AMA Sheth Foundation Doctoral Consortium Fellow (2016)
- Highly Commended Paper, Emerald Literati Awards (2020)
- Excellence in Research, Meredith College (2020)
- Excellence in Teaching, Meredith College (2021)