Contact us
401 W. Kennedy Blvd.
Tampa, FL 33606-13490
(813) 253-3333
Meet Adam
Assistant Professor, Marketing
Education
2001 Ball State University, BUP
2009 Indiana University, MBA
2021 University of South Alabama, Ph.D.
Courses Taught
Marketing Research
Business Research Methods
Principles of Marketing
Career Specialties
Adam Merkle's teaching interests include marketing research and business analytics.
Professional and Community Activities
Merkle's research focuses on sales ethics subcultures and various methodological topics. Research findings have been presented at national conferences including the Academy of Marketing Science, the American Marketing Association, and the Society for Marketing Advances and subsequently published in outlets such as theÌýJournal of Marketing Theory and Practice, theÌýJournal of Marketing Analytics, Marketing Education ReviewÌýand theÌýJournal of Marketing Education.
Prior to academia, his career in the private sector spanned nearly 20 years. During that time, Merkle worked primarily in general management and marketing. He also held various functional positions in buyer-seller relationships, including work as a purchasing agent and in sales.Ìý
Honors and Awards
5th Annual Doctoral Consortium. (2019). The Academy of Marketing Science, Vancouver, BC.
Open Educational Resources Implementation and Research Grant. (2019). $18,250, State of Alabama Education Trust Fund. Principal Investigator.